Understanding Wish platform export rules is crucial for sellers navigating global e-commerce. As one of the largest cross-border marketplaces, Wish enforces specific policies to ensure smooth international transactions. This guide breaks down key regulations, shipping requirements, and compliance strategies to help you sell successfully.
1. Export Region Restrictions on Wish
Wish maintains strict geographic limitations to comply with international trade laws. Prohibited destinations include:
- Syria
- Iran
- North Korea
- Crimea region
These restrictions align with U.S. Office of Foreign Assets Control (OFAC) sanctions. Sellers must regularly check Wish’s prohibited countries list as political situations evolve.
2. Product List Inspection Process
Wish conducts mandatory product compliance checks through automated filters and manual reviews. Key verification points include:
- Authenticity of branded items
- Safety certifications for electronics
- Ingredient lists for cosmetics
- Age restrictions for regulated goods
Example: A seller listing USB cables must provide UL certification documents. Failure to pass inspections results in listing removal and potential seller penalties.
3. Logistics and Shipping Requirements
Wish’s fulfillment policies require sellers to:
- Ship within 48 hours of purchase
- Use approved carriers like Wish Post or FBW
- Provide valid tracking numbers
- Meet destination country customs guidelines
The platform’s Wish Standard Shipping Program mandates delivery within 30 days for 95% of orders. Sellers exceeding this face financial penalties and search ranking demotions. Learn more about shipping timelines.
4. After-Sales Service Obligations
Wish requires sellers to maintain 90%+ positive feedback through:
- 24/7 multilingual customer support
- 30-day return acceptance policy
- Dispute resolution within 72 hours
- Automatic refunds for undelivered items
Pro Tip: Use Wish’s Chat Automation Tools to send shipping updates and collect reviews. Top-rated sellers receive traffic priority in search results.
5. Customs Compliance Strategies
Successful exporters on Wish should:
- Include HS codes in product listings
- Prepay VAT for EU shipments
- Attach commercial invoices to packages
- Register for IOSS (Import One-Stop Shop)
Example: A UK buyer purchasing €45 shoes requires the seller to collect 20% VAT at checkout. Use Wish’s tax management dashboard to automate calculations.
6. Prohibited and Restricted Items
Common banned products include:
- Counterfeit currency
- Weapons and ammunition
- Prescription drugs
- Endangered species products
Restricted items require special permits:
- Laser pointers (FDA approval)
- Drones (FAA registration)
- Food items (FDA certification)
Review the full prohibited items list quarterly.
7. Returns and Refund Management
Wish’s Buyer Protection Program enforces:
- Free returns for damaged/wrong items
- Full refunds within 48 hours of return approval
- Mandatory return shipping labels
- Automatic refunds for late deliveries
Best Practice: Use Wish’s Return Analytics Dashboard to identify frequent return causes. Sellers with <5% return rates qualify for Platinum Seller status.
8. Localization Requirements
Wish requires product adaptations for:
- Language translations (minimum 5 languages)
- Local measurement units (e.g., inches vs centimeters)
- Currency conversions with real-time updates
- Cultural customization of product images
Example: French listings need CE certifications displayed prominently. Use Wish’s AI Translation Suite to reduce localization costs.
Conclusion: Mastering Wish Export Compliance
Success on Wish requires understanding these export rules:
- Stay updated on restricted regions
- Implement rigorous product checks
- Optimize logistics operations
- Maintain exceptional after-sales service
By following these guidelines and using Wish’s seller tools, businesses can safely expand their global reach while minimizing compliance risks.
