Amazon’s Product Photography Requirements Explained
Amazon requires high-quality product images that help customers make informed purchases. Let’s break down their specific guidelines:
1. High-Resolution & Color-Accurate Images
Amazon mandates minimum 1000×1000 pixel resolution for product photos. This ensures zoom functionality works properly, letting customers inspect stitching on apparel or texture on electronics. Professional DSLR cameras with 20+ megapixels are ideal for capturing crisp product details.
Color accuracy is equally critical. Use RAW file formats and color calibration tools like X-Rite ColorChecker to maintain true-to-life hues. Avoid oversaturating colors in post-production – Amazon’s algorithm detects artificial enhancements and may suppress listings.
2. Natural Presentation Without Over-Editing
Product images must show items in authentic contexts. While basic retouching is allowed, Amazon prohibits:
- Digital mockups replacing actual photos
- Heavy filters altering product appearance
- Collages combining multiple angles
Photograph products in natural lighting conditions using softboxes or diffusers. For cosmetics, shoot under 5000K temperature lights to simulate daylight accuracy.
3. Technical Specifications for Product Shots
Amazon’s image requirements include:
- Pure white background (#FFFFFF) for main image
- Minimum 85% frame coverage by product
- JPEG or TIFF format (no PNG)
- RGB color mode
Capture all six angles (front/back/left/right/top/bottom) for complex products like kitchen appliances. Use turntables for consistent 30-degree angle increments.
4. Highlighting Product USPs Visually
Strategically showcase unique selling points through imagery:
- Waterproof electronics: Show underwater shots
- Ergonomic chairs: Include size comparison charts
- Organic skincare: Zoom in on ingredient labels
Lifestyle images should account for 30-40% of total photos, demonstrating product use cases. For camping gear, show tents in mountain settings rather than studio setups.
Amazon Product Video Requirements: Best Practices
Video content can increase conversion rates by 35% on Amazon. Follow these video production guidelines:
1. Comprehensive Angle Coverage
Amazon prefers 360-degree product videos lasting 15-30 seconds. Use motorized sliders for smooth orbital shots around products. For clothing, include:
- Front/back views on models
- Close-ups of fabric texture
- Movement shots showing drape
Maintain 4K resolution (3840×2160) at 30 fps for optimal clarity. Amazon accepts MP4, MOV, and AVI formats under 5GB.
2. Concise Storytelling Approach
Structure videos using this script template:
- 0-5 sec: Product hero shot
- 5-15 sec: Key features demonstration
- 15-25 sec: Usage scenarios
- 25-30 sec: Call-to-action
Add brief text overlays (under 3 words) highlighting benefits like “Noise-Canceling” or “Wrinkle-Resistant”. Use royalty-free background music from Amazon’s approved libraries.
3. Professional Production Standards
Invest in proper video equipment:
- Gimbal stabilizers for smooth tracking shots
- LED light panels with dimming controls
- Directional microphones for voiceovers
Hire certified Amazon videographers familiar with A+ Content requirements. They’ll ensure proper:
- Color grading matching product reality
- Consistent brand styling across videos
- Compliance with ASIN-specific rules
Optimizing Media for Amazon Search
Enhance visibility through visual SEO tactics:
- Name image files using primary keywords: “blue-wireless-headphones-01.jpg”
- Add alt text describing both product and context: “Noise-canceling headphones in airport setting”
- Use backend keywords like “360 video” or “lifestyle imagery”
Regularly A/B test different media combinations. Top sellers update product images every 90-120 days to maintain freshness.
Common Mistakes to Avoid
Steer clear of these image/video errors:
- Using stock photography (leads to suppression)
- Showing logos of competing retailers
- Including pricing/promotions in visuals
- Using animated GIFs instead of videos
Always check Amazon’s Seller Central style guide for updates. Consider professional Amazon photography services for guaranteed compliance.
