eBay’s seasonal promotions and limited-time sales events help buyers save money while giving sellers massive visibility. But finding the eBay event entrance can be tricky for new users. This guide reveals where to locate active campaigns, how to participate, and answers critical questions about event rules.
How to Find the eBay Event Entrance (Step-by-Step)
The eBay promotions hub is your gateway to all active sales. Follow these steps:
- Visit the eBay homepage and log into your account
- Look for the “Daily Deals” or “Trending Events” banners near the top navigation bar
- Click “See All Events” to open the eBay event portal with categorized promotions
Pro Tip: Bookmark the eBay Global Deals page for quick access to time-sensitive offers.
eBay Promotions and Sales Events Explained
eBay runs four main event types with distinct entry requirements:
- Flash Sales (12-48 hour discounts)
- Seasonal Campaigns (Holiday sales, Back to School)
- Category-Specific Events (Tech Week, Fashion Fest)
- Members-Only Deals (Exclusive to eBay Plus subscribers)
Event participation often requires sellers to offer minimum 10% discounts and free shipping. Buyers typically need to use promo codes from the official eBay event page.
How to Set Up eBay Store Events
Verified sellers can create store-specific campaigns through:
- Seller Hub > Marketing Tools > Create a Store Event
- Choose event type (BOGO, percentage discounts, etc.)
- Set eligibility rules and promotional banners
Important: Store events must comply with eBay’s Promotions Policy regarding pricing accuracy and inventory levels.
eBay Event Participation Rules You Can’t Ignore
Key restrictions from eBay’s event guidelines:
- ❌ Never use event logos if you’re not an official participant
- ❌ Event rewards/promotional benefits are non-transferable
- ❌ Bait-and-switch pricing tactics will result in penalties
Violators may face listing removals or account restrictions. Always review the full event terms before joining any campaign.
eBay Event FAQs Answered
Can I use event logos if I’m not participating?
No. eBay strictly prohibits using official event branding in listings unless you’re an approved participant. This includes:
- Event-specific logos or banners
- Countdown timers mimicking eBay’s design
- Mention of unapproved sales percentages (e.g., “50% Off Summer Event”)
How do event discount codes work?
Buyers must:
- Claim codes from the eBay event entrance page
- Apply them at checkout
- Meet minimum purchase requirements
Sellers receive compensated funds 48 hours after successful redemptions.
Can I extend an event promotion?
Most eBay events have fixed durations, but sellers can:
- Create follow-up store promotions
- Use “Send Offer” features to previous watchers
- Join the next scheduled platform-wide event
Maximizing Your eBay Event Success
Boost your results with these proven strategies:
- Inventory Prep: Stock 125% of expected demand for event items
- Listing Optimization: Include “eBay event” keywords in titles
- Cross-Promotion: Link event listings to related products
Top sellers report 60-80% sales increases during major eBay campaigns when properly executed.
Need Help? eBay Event Support Channels
Contact options for event-related issues:
- Buyers: eBay Help Center > Promotions
- Sellers: Seller Center > Campaign Support
- Phone Support: 1-866-540-3229 (Available during active events)
eBay’s event system offers tremendous opportunities when understood properly. Always start at the official eBay event entrance to verify active promotions and their specific terms. With this knowledge, you’re ready to shop or sell smarter during every sales campaign!
