What is the AliExpress Image Theft Appeal Process? How Many Points Are Deducted for Image Theft?
Image theft is a critical issue for sellers on AliExpress, the popular cross-border e-commerce platform. Unauthorized use of product photos can lead to lost sales, account penalties, and legal disputes. This guide explains the AliExpress image theft appeal process and clarifies how many points sellers lose for violations, helping you protect your business.
What Constitutes Image Theft on AliExpress?
Image theft occurs when sellers use copyrighted photos, designs, or product descriptions without permission. This includes:
- Copying competitor listings verbatim
- Using manufacturer images without authorization
- Editing watermarked photos from other sellers
AliExpress scans listings automatically for duplicates using AI tools like Image Search Protection. First-time offenders often receive warnings, but repeat violations trigger penalties.
Step-by-Step AliExpress Image Theft Appeal Process
If your account is flagged, follow this 3-step appeal process:
Step 1: Access the Complaint Portal
Log into your AliExpress Seller Center. Navigate to Intellectual Property Protection > Complaint Management and click “New Complaint.”
Step 2: Submit Evidence
Provide:
- Original high-resolution images with timestamps
- Copyright certificates or trademark registrations
- Side-by-side comparisons showing duplication
Use AliExpress’ Copyright Protection Platform to streamline submissions.
Step 3: Monitor Case Status
Appeals take 3-7 business days. Check your Case History tab for updates. If rejected, resubmit within 5 days with additional evidence like:
- Design patent documents
- Third-party copyright verification reports
- Witness statements from photographers
How Many Points Does AliExpress Deduct for Image Theft?
The platform uses a 12-point penalty system:
- 2 points: First offense with minor edits to stolen images
- 4 points: Direct copying of 3+ listings
- 6 points: Theft involving trademarked/copyrighted material
Accounts lose privileges at 6 points and face suspension at 12 points. Points expire after 365 days of good behavior.
How to Modify Images After an Infringement Notice
If caught using unauthorized images:
- Delete the listing immediately
- Take new photos showing unique angles
- Add visible watermarks using tools like Canva or Adobe Spark
- Update product descriptions to avoid duplicate text
Re-upload listings only after making these changes to avoid repeat penalties.
Proactive Image Protection Strategies
Prevent disputes with these methods:
1. Use AI-Powered Monitoring Tools
Services like TinEye and Pixsy track image usage across 25+ e-commerce platforms. Set alerts for your product IDs or watermark patterns.
2. Register Intellectual Property
Apply for:
- Design patents ($1,500-$3,000 via legal providers)
- Copyrights ($35-$55 per image through U.S. Copyright Office)
AliExpress prioritizes verified IP holders in disputes.
3. Create Distinctive Visual Content
Differentiate your listings by:
- Using 360-degree product videos
- Adding lifestyle photos with models
- Including size-comparison infographics
Is the AliExpress Appeal Process Effective?
Data shows 78% of properly documented appeals succeed. Key factors include:
- Submission within 48 hours of penalty notice
- Inclusion of EXIF metadata proving original ownership
- Use of AliExpress’ preferred evidence formats (JPEG-XL for images, PDF for documents)
Failed appeals often lack timestamps or use unreadable file types.
Conclusion: Protect Your AliExpress Business
Understanding the AliExpress image theft appeal process and points deduction system helps sellers avoid costly mistakes. Act swiftly on infringement notices, maintain original content libraries, and invest in IP registration. For persistent issues, consider legal counsel specializing in e-commerce law.
