Amazon Video Size Requirements: Understanding the Platform’s Rules for Sellers
What Are Amazon’s Video Specifications?
Amazon requires sellers to use 1080p resolution or higher for product videos. The platform recommends MP4 or MOV formats using H.264 video codec for optimal compression and compatibility. Maximum file size must stay under 5GB, with preferred aspect ratios of 16:9 (horizontal) or 9:16 (vertical) for mobile viewing.
Source: Amazon Seller Central Video Guidelines
Why Video Dimensions Matter for Amazon Listings
Proper Amazon video dimensions ensure your products appear professional across devices. High-resolution videos (1920×1080 pixels minimum) maintain clarity on 4K monitors while remaining optimized for smartphone screens. Amazon’s algorithm prioritizes listings with properly formatted multimedia content in search rankings.
Step-by-Step Guide to Uploading Amazon Videos
1. Prepare Your Video Files
- Use video editing software to achieve 1080p resolution
- Convert files to MP4 format using Handbrake or Adobe Media Encoder
- Keep videos under 6 minutes (Amazon’s recommended length)
2. Access Seller Central Video Upload
Navigate to Seller Central > Advertising > Enhanced Brand Content for A+ Content videos. Brand-registered sellers get access to premium video placement options including:
- Main product video slots
- Comparison demo reels
- 360-degree view rotations
Source: Amazon Brand Registry Requirements
Common Video Upload Errors and Solutions
| Error Code | Cause | Fix |
|---|---|---|
| MEDIA_ERR_SRC | Unsupported video format | Convert to MP4 with H.264 codec |
| DIMENSION_MISMATCH | Incorrect aspect ratio | Resize to 16:9 (1920x1080px) |
Optimizing Videos for Amazon SEO
Boost visibility by including LSI keywords like “product demonstration” and “unboxing tutorial” in your video metadata. Amazon’s machine learning systems analyze:
- Closed captions (use SRT files)
- Video thumbnails (JPEG 1280x720px minimum)
- Scene transitions (keep under 2 seconds)
Brand Registration Requirements for Video Features
To access advanced video features, complete Amazon’s brand registry process:
- Obtain USPTO trademark registration
- Provide high-resolution product packaging images
- Verify domain ownership for your brand website
Source: Amazon Brand Services Portal
Mobile Optimization Best Practices
With 72% of Amazon purchases made on mobile devices, create vertical videos (1080x1920px) that:
- Show product within first 3 seconds
- Use bold text overlays (minimum 24pt font)
- Include audio descriptions for muted viewing
Video Content Restrictions to Avoid
Amazon prohibits videos containing:
- Competitor price comparisons
- Third-party logos or watermarks
- External website references
Violations may result in listing suppression or account suspension.
FAQs: Amazon Video Requirements
Q: Can I upload 4K videos to Amazon?
A: While supported, 3840x2160px videos must maintain H.265/HEVC encoding to stay under 5GB limit.
Q: How long does video approval take?
A: Most HD videos get processed within 4-6 hours, but complex formats may require 24-hour review.
Q: Are animated explainers allowed?
A: Yes, provided animations directly demonstrate product features without misleading elements.
Pro Tips for Video Success
- Use color correction to match Amazon’s product photography guidelines
- Include size reference objects in demonstration shots
- Optimize lighting setup (5000K temperature recommended)
