How to Modify Product Grouping on AliExpress & What Marketing Activities Work Best

Managing an AliExpress store effectively requires mastering two crucial skills: product grouping optimization and strategic use of store promotions. This guide reveals step-by-step methods to reorganize your catalog and run high-converting marketing campaigns.

Why Product Grouping Matters for AliExpress Sellers

Proper product categorization directly impacts:

• 38% faster customer navigation (AliExpress UX Report 2023)
• 27% higher conversion rates for organized stores
• 53% reduction in customer service queries about product location

How to Change Product Groups in 4 Simple Steps

Step 1: Access Store Manager Dashboard

Log into your AliExpress Seller Center and navigate to the “Product Management” section. Ensure you have store editor permissions before proceeding.

Step 2: Batch Editing Multiple Products

Use the mass update tool to:

• Select items using filters (price range/creation date/keywords)
• Assign new grouping tags
• Preview changes before saving

Pro Tip: Create temporary “Transition Groups” when reorganizing large inventories to avoid listing errors.

Step 3: Handling Pending Approval Listings

For products under review:

1. Open the “Pending Approval” tab
2. Click “Edit” next to target product
3. Modify category information
4. Resubmit for approval

Average approval time: 2-4 business hours (AliExpress Seller FAQ)

Step 4: Optimizing Group Display Order

Drag-and-drop groups in your storefront editor to highlight:

• Seasonal collections
• Best-selling items
• New arrivals

Top 6 AliExpress Store Marketing Activities

1. Flash Deals & Limited Offers

Create urgency with:

• Countdown timers
• Stock quantity displays
• Tiered discounts (e.g., “Buy 2 Get 10% Off”)

2. Cross-Selling Bundles

Increase average order value by:

1. Identifying complementary products
2. Setting bundle discounts (5-15% works best)
3. Adding “Frequently Bought Together” sections

3. Loyalty Programs

Implement through:

• Points accumulation system
• VIP tiers based on purchase history
• Exclusive member-only coupons

4. Interactive Contests

Boost engagement with:

• Photo submission campaigns
• Product naming competitions
• Social media shoutout rewards

5. Seasonal Campaigns

Align with global shopping events:

6. Customer Review Incentives

Improve store ratings by:

• Offering $2-5 coupons for verified reviews
• Creating detailed review guidelines
• Showcasing top reviews in product descriptions

Advanced Grouping Strategies

AI-Powered Product Tagging

Utilize AliExpress’ machine learning tools to:

• Auto-suggest relevant categories
• Identify cross-selling opportunities
• Predict seasonal demand patterns

Multilingual Grouping

For global stores:

1. Enable auto-translate feature
2. Create region-specific groups
3. Set currency-based displays

Common Mistakes to Avoid

• Overlapping group definitions
• More than 7 main categories
• Ignoring mobile display optimization

Implement these product grouping techniques and store marketing activities to potentially increase conversions by 40-65% within 90 days. Regularly analyze your store’s performance metrics through AliExpress Business Intelligence to refine your strategies.