How to Supplement Product Attributes on Lazada: Answering Your Key Questions

Why Product Attributes Matter on Lazada

Complete product attributes are critical for success on Lazada. When details like dimensions, materials, or compliance certifications are missing, your products become invisible to 72% of shoppers who use filters to find items (Lazada Seller Insights, 2024). This guide shows you how to fix incomplete listings and avoid common pitfalls.

What Are Lazada Product Attributes?

Lazada product attributes are specific details that define your product:

• Basic attributes: Title, price, stock quantity
• Technical specs: Dimensions, weight, power requirements
• Compliance details: Safety certifications, warranty terms

Missing attributes trigger red warnings in your seller dashboard and can lower your search ranking by up to 40%.

3 Warning Signs of Incomplete Attributes

1. Visible Error Notifications

Look for these alerts in your Lazada Seller Center:

• Red exclamation marks (!) next to listings
• “Incomplete Attributes” messages in product reports

2. Poor Search Visibility

Products missing key attributes rank 25% lower in Lazada search results according to 2023 platform data.

3. Compliance Rejections

29% of product rejections stem from missing:

• Safety certifications
• Country-specific compliance labels
• Manufacturer identification numbers

Step-by-Step: Adding Missing Attributes

Method 1: Single Product Update

1. Navigate to Product Management > Manage Listings
2. Click the pencil icon next to your product
3. Select the Attributes tab
4. Fill fields marked with red asterisks (*)
5. Click “Save & Submit”

Pro Tip: Use Lazada’s Attribute Guide for category-specific requirements.

Method 2: Bulk Edit via Excel

1. Download your product catalog from Reports > Product Exports
2. Complete yellow-highlighted columns in the spreadsheet
3. Re-upload via Products > Bulk Updates
4. Check processing status in Upload History

Note: Bulk updates take 2-4 hours to reflect publicly.

Optimization Strategies

1. Category Precision

Incorrect categorization causes:

• 37% higher return rates
• Tax calculation errors
• Legal compliance issues

Use Lazada’s Category Tree tool for accuracy.

2. Enhanced Descriptions

Boost conversions by 18% with:

• Measurement units (cm/kg/mL)
• Material composition percentages
• Country of origin details

3. Regular Audits

Schedule monthly checks using:

• Product Health Score dashboard
• Attribute Completeness reports

Special Case: Medical Devices

Medical products require additional attributes:

• Medical Device Registration Number
• Production License ID
• FDA/CE/MDA Compliance Codes

Update through two paths:

1. Path A: Product Management > Edit Product > Attributes
2. Path B: Product Management > Edit Product > Specifications > SKU Attributes

Important: Medical listings require pre-approval. Allow 5-7 business days for verification.

Conclusion

Complete product attributes increase your Lazada visibility by 63% on average. Use the bulk update tool weekly and audit high-value products every 14 days. Remember: Detailed specs reduce customer questions by 41% while improving conversion rates.

For advanced optimization, explore Lazada’s Seller Success Guides.