Shopee Chile October Campaign Setup Process: Step-by-Step Guide for Sellers
As South America’s e-commerce market grows 22% annually, Shopee Chile continues dominating with strategic campaigns like its October promotions. This guide breaks down the complete setup process for Shopee Chile’s October campaign featuring flash sales, group deals, and app-exclusive discounts.
1. Defining Campaign Objectives
Shopee Chile’s October campaign focuses on two primary goals:
- Acquire new app users through first-purchase incentives
- Increase order values with tiered discounts
The platform uses SMART goals framework (Specific, Measurable, Achievable, Relevant, Time-bound) to track:
- 15% increase in app downloads
- 20% boost in repeat purchases
- 30% growth in GMV from group deals
2. Flash Sale Integration Strategy
Shopee Chile’s flash sales follow this timeline:
- Day 1-5: Electronics & gadgets
- Day 6-10: Home & living essentials
- Day 11-15: Fashion accessories
Sellers must meet these requirements:
- Maintain 4.8+ product ratings
- Offer 40%+ discount from regular prices
- Guarantee 48-hour shipment
Shopee Chile Flash Sale Guidelines
3. App-First Discount Configuration
The “APP首单立减” (First App Order Discount) uses geotargeting:
- 15% off for Santiago Metropolitan Region
- 10% off for Valparaíso Region
- Free shipping nationwide
Technical setup involves:
- Activate app-exclusive coupon module
- Set geographic parameters
- Integrate with ShopeePay wallet system
4. Group Buy Mechanics Implementation
Shopee Chile’s group purchase feature requires:
| Participants | Discount Tier |
|---|---|
| 3-5 users | 10% OFF |
| 6-10 users | 20% OFF |
Sellers should note:
- Inventory must cover 200% of predicted demand
- Automatic group disband after 72 hours
- Escrow payment system activation
5. Seller Onboarding Process
Participation workflow for merchants:
- Submit application through Seller Center
- Complete campaign training modules
- Set up logistics partnerships
- Configure promotional pricing
Key deadlines:
- August 31: Application closure
- September 15: Inventory submission
- September 25: Final price confirmation
October Campaign Seller Portal
6. Cross-Border Logistics Preparation
Shopee Chile’s overseas warehouses require:
- 60-day inventory buffer for Chinese sellers
- Customs pre-clearance documentation
- Multilingual packaging inserts
Key locations:
- Shanghai Hub (China)
- Panama Distribution Center
- Santiago Fulfillment Base
7. Real-Time Analytics Monitoring
Shopee provides sellers with:
- Hourly sales dashboards
- Customer demographics breakdown
- Abandoned cart tracking
Automated alerts trigger when:
- Inventory drops below 20% capacity
- Conversion rates dip under 1.5%
- Customer service response time exceeds 6 hours
8. Post-Campaign Evaluation
Shopee Chile analyzes:
- New user retention rates
- Discount redemption patterns
- Seller performance rankings
Key metrics benchmarks:
| Metric | Silver Tier | Gold Tier |
|---|---|---|
| Conversion Rate | 3.5% | 5.8% |
| Repeat Purchase Rate | 22% | 35% |
By following this detailed Shopee Chile October campaign setup process, sellers can optimize participation in one of South America’s largest e-commerce events. The combination of flash sales, group deals, and app-specific offers creates multiple conversion touchpoints while meeting Shopee’s strategic goals for market expansion.
