How to Register on Amazon France and Handle Account Suspension Due to Infringement
Amazon France offers sellers access to over 15 million active customers in Europe’s third-largest ecommerce market. This guide explains how to register an Amazon France seller account and provides actionable steps if you face account suspension due to infringement claims. We’ll also share professional tools to prevent violations, with all strategies compliant with EU e-commerce regulations.
Step-by-Step Guide: How to Create an Amazon France Seller Account
Follow these steps to successfully set up your Amazon.fr seller profile:
1. Prepare Required Documentation
You’ll need:
- Valid government-issued ID (passport or national ID card)
- Business registration documents (for professional accounts)
- Tax identification number (French SIRET or EU VAT number)
- International credit card
Amazon Seller Central France requires all documents to be uploaded as PDFs under 10MB.
2. Choose Your Account Type
Amazon France offers two seller plans:
- Individual Plan – €0.99 per sale + referral fees
- Professional Plan – €39 monthly + variable fees
Pro accounts gain access to Amazon Brand Registry and automated tax tools. Amazon France Pricing Details
3. Complete Registration Form
Navigate to “Vendre sur Amazon” (Sell on Amazon) and:
- Enter legal business name matching tax documents
- Provide physical business address (P.O. boxes rejected)
- Verify contact phone number via SMS code
Ensure all information matches your submitted documents to avoid verification delays.
4 Common Mistakes When Registering on Amazon France
Avoid these errors that cause 23% of applications to get rejected (European Ecommerce Report 2023):
1. Incorrect Product Categorization
French consumers expect precise product classifications. Use Amazon’s Product Type Definitions for:
- CE safety certifications (electronics)
- NF Mark requirements (home goods)
- Language-specific labeling (French mandatory)
2. Incomplete Legal Pages
French law requires:
- Mentions Légales (legal notice)
- Conditions Générales de Vente (CGV)
- Politique de Retour (return policy)
Use Amazon’s Legal Page Generator to create compliant templates.
How to Handle Amazon France Account Suspension for Infringement
If your account gets suspended due to intellectual property claims:
1. Submit a Plan of Action (POA)
Your POA must include:
- Root cause analysis
- Immediate corrective actions
- Preventive measures
Amazon POA Portal typically responds within 72 hours to properly formatted appeals.
2. Remove Infringing Listings
Use Amazon’s Brand Registry tools to:
- Delete ASINs with trademark violations
- Update product images with watermarks
- Enroll in Transparency Program
3. Monitor Counterfeits
Professional sellers should implement:
- Red Points (anti-counterfeit software)
- Smart Protection (AI brand monitoring)
- Amazon Project Zero (automated takedowns)
Project Zero Details shows 94% effectiveness in removing fakes.
Preventing Infringement Claims in France
Protect your account with these legal strategies:
1. Register EU Trademarks
File through EUIPO to obtain:
- Community Trademark (CTM)
- Registered Community Design (RCD)
- Geographical Indication (GI) protection
Average processing time: 4 months with €850 official fees.
2. Implement Content Checks
Use tools like:
- Copyscape (plagiarism detection)
- Tineye (reverse image search)
- Amazon’s UPC/EAN validator
Conduct monthly IP audits using WIPO Global Brand Database.
Case Study: Successful Account Reinstatement
A Marseille-based cosmetics seller regained access after:
- Removing 87 unauthorized Chanel-inspired listings
- Submitting EU trademark registration proof
- Enrolling all products in Transparency Program
Full recovery achieved in 11 days using Performance Notifications portal.
Key Takeaways for Amazon France Sellers
Successful Amazon.fr operations require:
- Complete legal documentation
- Proactive brand protection
- Regular compliance checks
Bookmark Amazon’s France Selling Guide for latest policy updates.
